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02/04/06 - JUNO AWARDS,
METRO CENTRE, HALIFAX, NS (Above)
Bryan rockin' out with the fans while he sings '18 Til I Die' Bryan
started out the night mainstage armed with a Gretsch guitar and rocked out with
'18 Til I Die' after an introduction by Coldplay's Chris Martin. He was then inducted
into the 'Canadian Music Hall Of Fame' and thanked his family, the management,
Michelle and the fanclub and lots of people over the years. A trophy was then
presented to him. Other artists to play live were Coldplay, Black Eyed Peas and
Nickelback. ********** Review
by Alyssa Schwartz, (CTV.ca): Bryan Adams, who has been belting out Canadian
rock for more than 25 years, was this year's inductee into the Canadian Music
Hall of Fame. Reading off a list of Adams' contributions,
Coldplay's Chris Martin, who was among the night's performers, declared Adams
"a national treasure for you and for the whole world really." "I
love him very much and he just hugged me backstage, which was, to be honest, arousing,"
Martin joked, before launching into a four-minute video tribute to the Canadian
rock icon. Adams collected his trophy after an energetic
rendition of "18 Til I Die." After thanking
a long list of industry insiders Adams said had worked hard to help him become
a success, Adams turned to his fans. "No one in this business is anything
without you," he said. "You're amazing.
Canada is a great place to come from. If I started anywhere else other than Vancouver,
I wouldn't be here tonight." 
********** MANAGER
BRUCE ALLEN & GUITARIST KEITH SCOTT ON ADAMS: Manager Bruce Allen would
prefer that his long-time client Bryan Adams not be interviewed for his own Canadian
Music Hall of Fame tribute piece -- understandably, of course. It
would be kind of pompous for the Canadian singer, guitarist and songwriter to
talk about why he is so deserving of the honour, and Adams is a humble sort. Instead,
Allen and Adams' long-time guitarist Keith Scott share insight into the man to
be inducted this weekend (April 2) at the Juno Awards ceremony in Halifax. The
accomplishments of Adams are innumerable, enviable, and admirable: staggering
sales in excess of 65 million albums worldwide, wonderful portrait photography
that is simple yet expressive, multiple Juno and Grammy wins and three Academy
Award nominations. But Adams is more than just a successful recording artist.
The Kingston, ON native is also an active humanitarian, recognized as such by
his appointment to Officer of the Order of Canada. There's
another '-able' word Allen uses to describe his client of 28 years. "He's
indefatigable. There's nobody in our organization that works as hard as he does
as an artist," says Allen. At this stage of
his career, the 46-year-old Adams could very easily retire, slow down or at least
leave many business details to others, but he doesn't. Prior to our interview,
Allen had just had an hour-and-a-half conversation with him about the re-design
of his web site. "A lot of guys wouldn't even
worry about it. They'd say, 'Take care of it, set me up a web site, here's what
I want it to do, see ya later,' but he's into it," says Allen, still with
a hint of amazement in his voice. "He looks
after all his merchandise. He wants to approve it. He wants to sit down and help
design it, he does it. He wants to get involved in the lighting. He wants to get
involved in the stage set, he does it. This is the furthest thing from a robot
there is. He's in there doing all that stuff, hands on, his career, all the time."
That's what prompted Allen to start working with
Adams back when the singer was just 18 -- an artist who would be as committed
and hard-working as he is. Beyond writing great pop/rock songs and being a consummate
entertainer with no need for pyrotechnics and dancing girls, what makes him so
successful? "Somebody said something about Bryan
Adams one time which I've always filed at the back of my brain," recounts
Allen. "If he made a decision in his younger years to be a neurosurgeon,
he'd be the best neurosurgeon in the world. He just is that type of person --'If
I'm going to do this, then I'm going to do this the best.' "So
he drives everybody to do things as well as he possibly can. He surrounds himself
with those types of people. He takes a lot of risks, but he challenges all those
around him to keep up with him. He's just driven to be excellent. It's unbelievable."
Scott, Adams' guitarist for the past 25 years, agrees.
When asked what he has learned from Adams, he doesn't hesitate. "Most of
all, he's got a terrific work ethic, loves to work," Scott says. "No
matter what he embraces, he gives it his full all: photography, charity, touring,
writing music, being a spokesperson. He really enjoys it. He just loves the work
and, if anything, he's taught me that if you do put a little extra time into something,
the results will be more fruitful." He also
talks of his friend/boss's generosity. When the public hears of Adams' great adventures,
they seldom hear of the people he brings with him. "I
can't tell you how many times Bryan has involved me personally in something that
he's been able to participate in," says Scott. "If it means dinner with
Wayne Gretzky, he's invited me to just about everything he's been involved in,
save the things that he knows I wouldn't enjoy. He's been incredible for that.
'Okay guys, I've got this opportunity go play for people in Pakistan, let's go,'
and he invites us all, and he does it again and again. "We
were in India a few years ago in New Delhi and he said, 'I want to see the Taj
Mahal. I'm going to rent a little plane and we'll fly over to Agra and we'll go
see it,' and he invites everybody to do it when he could have done it himself.
"He did that in Jordan as well," Scott
continues. "He invited us to see Petra; we were joking about it. (I was)
saying after the show in Jordan in Amman, 'I'm going to stay an extra day and
drive down to Petra and see the city in the rock,' and he preempted me and said,
'No, I've rented a helicopter and when we land we're going to go down for the
afternoon and then we'll come back and do the show that night.' "Or
I was in New York a few months ago and I said, 'Bryan, we've got the night off
tomorrow; we're going to get a ticket to go see the Rangers play,' and he said,
'No, I've already called Bruce. We've got seats.' He loves to do that, including
everybody in on it. It's a group thing. He's amazing for that." One
hears press reports about Adams' near fatal skydiving attempt in 1985 or a minor
motorcycle accident in 2000, but while some songwriters might write about such
personal incidents, Adams doesn't. Besides 1987's "Into the Fire," Adams'
political and social beliefs come out more in his actions than his song lyrics,
which are almost always about affairs of the heart. In rare interviews, his dedication
to music is apparent, but his personal life remains rightfully out of the spotlight
and his quick-wit and strong character easily deflects such talk. So
what irks his manager when he reads the press on Adams or hears people talking
about him? What is it they always miss? "I don't
think he's ever got the credit for what he's done musically," says Allen,
somewhat surprisingly, considering all his awards and this induction into the
Canadian Music Hall of Fame. "I think they miss that. Yes, they always begrudgingly
recite the numbers about how many records he's sold, but they've never understood
that he might be -- as Mutt Lange and Bob Rock, two of the greatest producers
in the business, said -- the best white singer in the business today. He could
sing the phone book, and they miss it." And
what of the fact that unlike other great songwriters, from Bob Dylan to Bruce
Springsteen to Eminem, one doesn't get a lot of Adams' personality from his lyrics
-- his political and social views, his latest adventure? "He's
done so much in his career, done things that you can actually take a look and
say, 'He was the first act to go to Pakistan; first in Vietnam; first in Turkey.'
He believes that music breaks down all borders. That's what he really thinks about
music. "His actions speak louder than his words.
He shows up. The money he's raised for cancer; he's the guy who got the whale
sanctuary going in the southern hemisphere; he's built schools in Pakistan. He
played Jordan on the last tour. Korea, Iceland, Egypt, Qatar, India, Chile, East
Berlin, Russia -- a lot of people would never even go to these places. "He
does everything -- the first Amnesty tour, Live Aid, Live 8, the Prince's Trust
two or three times, the Nelson Mandela Freedom Concert. He was a driving force
behind 'Tears are Not Enough' and has played with Pavarotti in Italy, Smokey Robinson
at the Apollo, McCartney in London, Streisand, Sting, Rod Stewart, Tina and the
Who. "He's Canada's number one ambassador by
far," Allen declares. "There's nobody close." |